China Broadnet Launches First Network Recruitment; May Gradually Begin Operations

The National Radio and Television Administration (NRTA) today posted recruitment information on Zhipin.com, seeking to hire 50 staff members. NRTA's related business operations are expected to gradually commence. This marks the first time in the history of China's broadcasting industry that a national-level radio and television company has publicly recruited talent through job portals.

According to the State Grid Corporation's recruitment position overview, this hiring cycle covers positions in the General Affairs Department, Technical Department, Business Department, Investment and Financing Department, and Network Integration Department. All roles are deputy-level positions.

According to Sohu IT, State Grid Corporation Chairman Zhao Jingchun has stated that the company's development philosophy is to pursue integrated growth. This requires maintaining broadcast and television standards for content direction and safe transmission while embracing internet thinking. By combining traditional broadcast network awareness with internet innovation, the company aims to plan and advance its broadcast network development. The recent public recruitment via online job platforms marks a significant step toward this digital transformation.

Guangdian Guowang's strategic layout spans two timeframes. The long-term strategy focuses on building a nationwide interconnected cable TV network platform and developing an integrated cloud data platform for broadcast control and converged services. The short-term approach is market-driven, drawing inspiration from social applications to quickly identify and launch several rapid, high-impact pilot projects at the terminal level. These initiatives will be managed through flat organizational structures and dedicated task forces to accelerate execution and secure a competitive advantage.

With numerous provincial cable operators already listed or seeking to go public, State Grid's vision of achieving a unified national network faces significant uncertainty.

China Broadcasting Network Co., Ltd. was officially established in 5. With registered capital of 45 billion RMB, the company is positioned as a major state-owned cultural enterprise dedicated to advancing national broadcasting and television network development, accelerating nationwide network integration, and implementing the national strategy for triple-play convergence.